Freeway Camper: Web App For a Modern Camper Rental Company

About the Client

The idea for the Freeway Camper platform came from three young founders in Munich that wanted to lead the entire camping industry into the digital age.

They rounded up the investment through FlixBus founders and started a platform for campers and motorhomes renting in Germany. Currently, FreewayCamper operates a rental station in the south of Munich and offers a wide portfolio of campers and motorhomes for every need. They continue to modernise the industry with new stations and the possibility to book campsites.

In this Freeway Camper case study, you’ll learn how we built and scaled a digital platform to support their rapid growth and transform the camper booking experience.

Discovery

The Freeway Camper team noticed that the camping market didn’t change for many years. Planning and booking a trip with your laptop or phone is practically not even an option compared to other types of travel.

Creating a fully digitalised booking experience results in less friction and a seamless user experience for everyone.

Since Q created many digital booking products with great user experience, it was interesting to study their solutions and translate that knowledge to create user flows and a sitemap for the web.

Design: Seamless Flow and Functionality

Through a lean and agile approach, the Q team managed to create an MVP in less than 6 months. Since the launch of the platform, a dedicated team of experts has continuously improved the web application based on user feedback.

The crucial functionality of Freeway Camper is booking campers or campsites. The primary design impact of the product is allowing users to book quickly, without additional questions and non-essential information. Good flow creates happy users.

Together, the team developed a strategy for a modern digital booking platform where users can book their camper and their camping adventure.

Development

The Q team worked on building several different development layers of the platform: Craft, Symfony and Planyo.

End Result

More and more people envision their vacations away from mass tourism. A personalised travel experience connects them more to nature and local attractions.