Times Travel: Custom Web Platform for Travel Enthusiasts

About the Client

Everyone’s heard about The Times. Along with Sunday Times and The Sun, they are one of the oldest newspapers in Britain.

NewsUK, the largest British publishing house, partnered with Q to create an end-to-end platform that merges travel experiences with expert insights. The result is The Times Travel, a unique digital platform driven by an unquenchable passion for travel. It combines the experience, knowledge, and guidance of leading experts from The Times and The Sunday Times.

Discovery

In collaboration with Q, The Times Travel created a new web app that provides travellers with a diverse perspective on traveling. It took us 6 months to implement UX and UI design, develop custom WordPress themes, optimise SEO and build the overall web infrastructure.

Design

It all started with a week-long design sprint with the Q team to comprehend the business objectives, share the knowledge acquired on our previous travel-related projects, and specify what will be developed as an MVP.

The Times Travel design team provided support in defining user stories and developing the exemplary UX and UI of the web application. Creating a seamless and intuitive user flow required a great deal of content structure.

Development & Product Features

Through a lean and agile approach, the Q team managed to create an MVP in less than 6 months. Since the launch of the platform, a dedicated team of experts has continuously improved the web application based on user feedback.

End Result

With the combined strengths of both teams’ expertise in travel, journalism, technology, and reach to potential customers, users can now engage with a custom and unique travel platform. This will enable them to explore the world like never before.