Ecommerce platform for automotive industry

About the Client

Ginetta is a British race car and sports car manufacturer with a successful history in motorsport dating back to 1958. The company produces a range of race cars, including GT4, LMP3, and single-seater models. Ginetta has achieved numerous championship wins and race victories worldwide. Additionally, Ginetta produces road-going sports cars such as the G4, G12, and G40 models.

The highly competitive nature of motorsport pushed Ginetta to develop proprietary in-house software solutions for resource management, performance monitoring, customer relationships, and data-driven decision making. In order to give their teams access to crucial data in real time, the company teamed up with Q to create an ecommerce platform and a Championship Dashboard.

Discovery

Defined project objectives, success metrics, and established a timeline and budget with the goal of increasing online sales and improving user experience.

Conducted market and user research to better understand customer needs and preferences, identify industry trends, and refine project objectives.

Prioritised key features and created a roadmap for the ecommerce platform and Championship Dashboard Design

Design

Created user stories, personas, and wireframes to better understand user requirements and design the best possible user experience.

Created a custom design for the ecommerce platform and Championship Dashboard that aligns with the Ginetta brand, increases user engagement, and streamlines the purchasing process.

Iterated on the design based on ongoing feedback and testing to ensure optimal performance and user satisfaction.

Development

Built the ecommerce platform and Championship Dashboard with a flexible and customisable technology stack that met Ginetta’s specific needs, with a focus on speed, security, and scalability.

Utilised agile methodologies to rapidly develop and test solutions, resulting in a quick time-to-market and ongoing feature enhancements.

Custom features for the e-commerce platform, including a product configurator and advanced search functionality, were developed to create a more personalised and efficient user experience.

End Result

Ginetta’s partnership with Q resulted in the development of two bespoke software solutions. The ecommerce platform was designed to provide a seamless shopping experience to customers, with an intuitive user interface, multiple payment options, and an inventory management system that allows Ginetta to manage their product listings easily.

The Championship Dashboard provides Ginetta’s teams with real-time data and insights, enabling them to optimise their performance and make data-driven decisions. The Dashboard is built using modern data visualisation tools and features customisable dashboards that can be tailored to the needs of individual teams.

Ginetta is now positioned as a leader in the motorsport industry, with a strong digital presence that sets them apart from the competition. Ginetta now has the tools it needs to succeed both on and off the track, thanks to Q’s expertise and innovation.