US Companies in Europe: Why Transatlantic Partnerships Beat Going It Alone

Let’s be honest. When talking about US companies in Europe, you’ve heard different stories. Expanding your business into another continent sounds exciting – new markets, fresh revenue, top-tier talent. But once the real work begins, it gets… complicated. Fast.

Compliance frameworks vary from country to country. Legacy systems start showing their age. Your team’s already juggling 17 priorities, and now you’re being asked to roll out in three new markets before next quarter.

That’s when a good partner becomes a game-changer.

At Q, we help US enterprises move fast and scale smart, not by just handing over dev work, but by becoming part of your team. When systems are complex, deadlines are real, and there’s zero room for fluff, that’s when we show up best.

Europe’s Not a “Nice to Have” Anymore

What used to be a multi-year vision is now a strategic urgency. U.S. firms are no longer testing the waters, they’re building in Europe. According to the U.S. Chamber of Commerce, in 2021 alone, U.S. affiliate sales in Europe reached $3.1 trillion, accounting for nearly half of global U.S. affiliate activity.

Yet that presence doesn’t guarantee smooth sailing. Expanding westward still brings serious challenges:

• Navigating fragmented regulations like GDPR, PSD2, and MDR


• Upgrading systems that weren’t made for multi-market, multilingual scale


• Dealing with internal teams stretched too thin


• Pressure from leadership to move fast — with little room for error

The result? Many internal teams hit capacity before they even hit their goals. That’s exactly when a partner who understands enterprise scale — not just code delivery — becomes indispensable.

Why Europe (and Why Now)

Some people still think of Europe as an outsourcing destination. They’re missing the point.

This region has become a product and engineering powerhouse, especially for companies that care about both speed and sustainability. You’re not just getting access to talent. You’re getting teams who understand compliance, customer nuance, and product-market fit across diverse cultures. And this is why US companies in Europe can be at peace and expect expertise and highly-skilled pool of talent that they will be able to work with.

At Q, our offices in London and Zagreb give us access to a brilliant pool of engineers, designers, and product folks, all of whom work with global mindset and local excellence.

Our US Partnerships in Action

One of our most exciting partnerships? Spartan Race – the global fitness brand founded by Joe De Sena. This isn’t just an average gym story. Spartan is a movement. Over 10 million athletes. 45+ countries. And a mission to redefine human endurance.

We’ve helped Spartan build out a digital ecosystem that could actually keep up with their growth, from registration systems to e-commerce and event management platforms, all tailored for a global audience.

“The Q team are technical gladiators – smart, relentless, and precise. They move fast, think ten steps ahead, and they care as much about the mission as we do.”

– Joe De Sena, CEO & Founder of Spartan

We’re proud of that. But more than that, it proves what we’re here to do: partner with ambitious teams and build infrastructure for the long game.

What It’s Like to Work with Us (Spoiler: It’s Not Like Outsourcing)

This might sound familiar: you hire a dev shop. They’re responsive for the first two weeks. Then… tickets. Delays. Surprises. Eventually, you’re managing them more than your own product.

We don’t do that.

We show up like an extension of your team, same urgency, same ownership. You’ll be working with senior-level engineers, product thinkers, and strategists who know enterprise environments and aren’t afraid of legacy systems.

Here’s what we bring to the table:

1. Embedded teams that feel in-house.

We integrate into your workflows, not the other way around.

2. Real-time collaboration, US-friendly hours.

We’re in Europe, but we work like we’re in your building.

3. Processes that move with you, not against you.

Agile, lean, and light on the red tape.

4. Transparency, start to finish.

No “surprise” invoices. No unclear metrics. Just visibility.

It’s not about checking boxes. It’s about building stuff that works – together.

Going Global? We’ve Got You.

You’re not reading this because you need help with basic websites. You’re here because the thing you’re building is big, important, and complicated. And it needs to work.

So let’s stop pretending this is about “outsourcing”, and start talking about a real partnership.

Q is ready to help you scale, adapt, and deliver globally.

Let’s talk.