VW meets AR

Full VW experience through augmented reality app.

Industry

Automotive

Location

Germany

Overview

Austrian agency innovation.rocks partnered up with Q to develop the new, cutting edge AR (Augmented Reality) iOS and Android app for the world’s leading car manufacturer - Volkswagen.

The main purpose of the app is to help VW’s salespeople in presenting the new models to potential buyers at car fairs and in auto-salons. App is also available to anyone through the App Store and Google Play.

What we did

  • Android App
  • iOS App
  • Frontend
  • Quality Assurance

Tech stack

  • ReactJS
  • HTML
  • CSS
  • Unity
  • iOS
  • Android

Process

  1. Discovery Workshop

    We started the process with a 3-day long on-site workshop with innovation.rocks to identify the project’s tech stack, team structure, and which team is responsible for what areas of work.

    1
  2. Agile Team Setup

    We covered all of the front-end work and innovation.rocks was in charge of the design and the backend development.

    2
  3. On-site Onboarding

    After the first workshop, the whole Q team spent 5 days on the project onboarding in Vienna with the client and project managers from VW.

    3
  4. Development & Launch

    In the development period, both Q and innovation.rocks’ team traveled between Vienna and Zagreb for milestone releases until the project was launched.

    4

Challenges

Integration of the teams in Zagreb, Vienna, and Wolfsburg (VW)

Q works in 20 countries worldwide and has a lot of experience in building augmented teams.

VW needed a swift reaction to have the app ready for several big auto shows

Q was able to scale the team within weeks from VW’s request.

App localization views for 20 countries and 15+ languages

We have a daughter company “Q Experience” which specializes in Premium Customer Support and covers 15+ world languages. Q Experience provided support with translations and app localization.

Fear of near-shoring

Our team spent several days every few weeks working on-site in Vienna with the Austrian and the German team.

Conclusion

We established a dedicated team which developed the VW SeeMore AR app, in collaboration with the team in Austria and Germany.

The app enables users to scan the real car in the streets, salons, or VW models in the magazines. After scanning, a virtual car model pops-up and the user can discover all the car’s features. Users can position the car anywhere, change the tires, rims, colors, view the car’s equipment and the performance. The user can also have a 360 view of the interior. These are just some of the features which we developed for VW.

Through our development and quality assurance we are continuously developing VW’s apps and helping VW be a leader in innovative sales processes.

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