Shop and racing centre in one solution
Taking the lead in British race car manufacturing.
Industry
Automotive
Location
United Kingdom
Overview
British agency Retrofuzz and Q partnered up to develop a new, cutting edge eCommerce and web app solution for the leading British sports car manufacturer - Ginetta.
Ginetta is one of the leading British race car manufacturers and is putting the UK at the heart of world-class motorsport again. Ginetta is selling cars across the world and trains the brightest stars in motorsport. A thorough digitalization of all internal and external processes was inevitable to keep up with the competition.
What we did
- Web App
- eCommerce
- Website
- Quality Assurance
Tech stack
- PHP
- Craft CMS
- Craft Commerce
- JS
- HTML
- CSS
Process
-
Workshop
The process started with the extensive on-site workshop, defining the approach of building a webshop which would later be integrated with a web app for Ginetta drivers.
1 -
Discovery Phase
In this phase we gathered all the useful information about the professional Ginetta drivers and the Ginetta consumers’ usual purchase processes.
2 -
Prototyping
Iterations of clickable wireframes were crucial in making the shopping process and web app’s UX intuitive.
3 -
Development
We created a shop solution using Craft Commerce, and a web app using Craft CMS with various external services integrations.
4 -
Support and Ongoing Development
After we released a final version of the webshop and the web app, we continued to work on new features and maintenance.
5
Challenges
Conclusion
In collaboration with Retrofuzz, we developed a cutting edge eCommerce and web app solution for the leading British sports car manufacture.
Moreover, we developed the Racing Centre app for Ginetta. Racing Centre app enables all Ginetta Championships drivers to use a dashboard where they can see their placement, past and future races, all the members of their support team, useful information, news feed surrounding their career, and many more.
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