
Marketing campaign management tool
A better way to manage shopping centre campaigns.
Industry
Shopping
Location
Norway
Overview
Centerteam is an advertising agency specialized in shopping center marketing and serves 80+ shopping centers throughout Scandinavia and the Baltics. Centerteam’s main client is Citycon - a company that owns and manages 40+ shopping centers in the region.
Partnership with Q started when Centerteam was looking for a way to reduce the cost and centralize their campaign management efforts for shopping centers in their portfolio.
What we did
- Website
- Web App
- Quality Assurance
Tech Stack
- PHP
- HTML
- CSS
- Angular
Process
-
Workshop
The process started with an extensive on-site workshop in which we discovered the major pain points and client’s goals.
1 -
Discovery Phase
We gathered all the useful information about the processes and services between Centerteam and their clients.
2 -
Proposed Solution
Creating 2 web apps called C-Banks (Content bank & Concept bank). We created the MVPs for both apps in 4 months from the initial workshop:
a) Content Bank is a media library tool that gathers fresh and relevant images from a large range of retailers for content-driven marketing - reaching millions of potential buyers.
b) The Concept Bank is an online platform that offers clients instant and cross-device access to tailored communication concepts based on local USPs and material and ideas for all their communication channels throughout the retail year.3 -
Development & Launch
After the official launch of C-Banks, Centerteam was able to centralize their clients’ campaigns and reduce the cost of creating new content for Scandinavian and Baltic shopping malls.
4 -
Support and Ongoing Development
The team of 3 dedicated developers was formed after the launch, building new features and converting C-Banks to SaaS model.
5
Challanges
Conclusion
The problem for Centerteam and shopping centers was that each shopping center had its own campaigns, tools, processes, and materials for each campaign throughout the year (Christmas, Easter, Mother’s Day…), which cost them millions.
We partnered up to build C-Banks (Content bank & Concept bank) - an online platform in which every shopping center has access to tailored communication concepts based on their local USPs, materials, and ideas for communication channels throughout the retail year.
Together, we organized regular workshops within Oslo and Zagreb, so both Norwegian and Croatian teams were in sync with the platform’s business and development goals.
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